Awareness-raising initiatives organised by the Louis Bonduelle Foundation

The aim of the Louis Bonduelle Foundation is to change eating patterns over the long term. To achieve this, the Louis Bonduelle Foundation puts concrete initiatives with measurable results in place in the field, throughout the year.

These activities, undertaken by the Louis Bonduelle Foundation wherever a need is identified, are characterized by the following:

• They relate to vegetables and how they are depicted or consumed.
• They are addressed to a target audience: primary or secondary students, young adults, etc.
• They are conducted among a defined number of individuals.
• They yield measurable results: a pre-activity assessment of the situation, performance of the activity, evaluation of results following the activity, measurement of the activity's evolution and effectiveness as monitored over time. The results of each initiative are made public at the Foundation's website.
• These activities can be duplicated within a single target audience so as to expand their impact.
• They draw on the expert knowledge of independent specialists.