Awareness-raising initiatives organised by the Louis Bonduelle Foundation

The aim of the Louis Bonduelle Foundation is to change eating patterns over the long term. To achieve this, the Louis Bonduelle Foundation puts concrete initiatives with measurable results in place in the field, throughout the year.

These activities, undertaken by the Louis Bonduelle Foundation wherever a need is identified, are characterized by the following:

  • They relate to vegetables and how they are depicted or consumed.
  • They are addressed to a target audience: pupils or  students, young adults, etc.
  • They are carried out among a defined number of individuals.
  • They yield measurable results: a pre-activity assessment of the situation, performance of the activity, evaluation of results post activity, measurement of the activity's evolution and effectiveness monitored over time. The result of each initiative is made public on the Foundation's website.
  • These activities are replicable on the same target audience hence enhancing the efficiency.
  • They draw on the expert knowledge of independent specialists.

The Louis Bonduelle Foundation's actions

Here are a few examples of activities organised by the Louis Bonduelle Foundation aimed at its target groups:

- Disadvantaged population groups
The vegetable round: in partnership with the French charity: the Secours Populaire Français, the “Vegetable Round” makes it possible for the charity’s volunteers (who were trained by the foundation’s nutritionists), to organise educational games workshops stressing the need to eat vegetables.

- Senior citizens
The latest project from the Louis Bonduelle Foundation enables senior citizens to rediscover vegetables through cooking workshops and an “art-nature” workshop, organised in cooperation with the MARPAs (retirement homes).

- Children
By picking and cooking vegetables as part of the Robins du potager (Robins of the Vegetable Garden) initiative, children have had the chance to appreciate and savour vegetables.

The Louis Bonduelle Foundation in Italy has also come up with a number of initiatives:

- The foundation has provided a chance for children to learn more about the principles of a balanced diet via a play produced by the Amici per la Tavola theatre troupe.

- Thanks to the 5ive project, 5 cartoon characters encourage children to eat “5 fruits and vegetables per day” and carry out regular physical activity.

- Neophobia (rejection of new foods), is a behaviour frequently observed among children, particularly where vegetables are concerned. Orto, in Condotta reassures children by explaining them the principles of a balanced diet and the origins of their foodstuffs.

- Workshops are being organised for consumers to make them aware of the choices involved in purchasing a product. This is the Master of food programme.

In Belgium and the Netherlands, the Het Groente & Fruit Lab gives Professor Louis Veggie and his faithful dog Lou, the opportunity to make children aware of the nutritional value of vegetables. Some educational kits are sent to schools and a website containing loads of hints, tips and useful information has been set up.

- Young adults
The légumes 2000 (Vegetables 2000) campaign has made it possible to change the students’ attitudes to eating vegetables thanks to specially adapted resources with an offbeat message!


The Pensa che Mensa initiative was set up for Italian families in order to improve the meals distributed outside the home such as in canteens or hospitals.

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Random tip

Tinned red kidney beans do not cause flatulence, because of their long cooking time. It can be a problem with beans you have cooked yourself unless you take the precaution of changing the water at the start of cooking and make sure you cook them for long enough.