Armando Perez-Cueto is an associate professor at the Department of Food Science at the University of Copenhagen, Denmark. He explains how nudging techniques can sustainably improve consumer acceptance of vegetables.
Nudging techniques can improve the accessibility of plant-based foods, and thus encourage consumers to choose these types of products. Armando Perez-Cueto explains.
How can nudging techniques sustainably improve consumer acceptance of vegetables?
What are the limits to nudging techniques?